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H&M announced its first global collaboration with the iconic Indian label Sabyasachi, launching on April 16, 2020. The Sabyasachi x H&M collaboration themed ‘Wanderlust’ will present hand-crafted, eclectic travel pieces that will resonate with the modern global nomad wanting to add that ‘extra’ to their wardrobe.
“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” says Sabyasachi.
“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles – a language so stunning, that it permanently altered the fashion and design landscape of the country,” says Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M.
Taking cues from India’s rich textile, craft and history, the collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes.
Sabyasachi, hailing from Kolkata, launched his eponymous label in the summer of 1999. Today he has grown the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has 5 flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.
The Sabyasachi x H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories. The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.
Walmart customers can order a Walmart KIDBOX stylebox by visiting Walmart.com and completing a short style quiz for their child. KIDBOX stylists use the style quiz to tailor each box based on the child’s style preferences, the season and where the child lives, creating a truly personalized selection.
The biggest market share of fashion jewellery is still taken by the ethnic section, however most of the merchandise is sold in smaller local shops or street markets. Voylla created a stir four years ago, when they took their online business offline. With an expansion plan that envisioned 900 sale points by 2020, they expanded rapidly. However, many of the Voylla exclusive brand outlets and multi-brand outlet sales points had to be shut down by 2018.
The brand usually employees more women than men. Explaining the reason behind this, Mahtani says, “We do not recruit more women as a matter of choice. We do not distinguish between male and female workers, but we have found that in a large number of countries – for instance China, Vietnam, Bangladesh or Ethiopia – women are more talented as far as tailoring is concerned. We believe in hiring the right people to do the right job.”
One can avail Minizmo’s services by way of personal appointments and from a personal made to measure collection. To bring this together, Minizmo has also set up “home visits”, which will help their clients put together the right wardrobe for any occasion. The network is staffed by experts who measure each customer for the perfect fit and stylists who are trained in the intricacies of fabric and guide each customer through design options.
Fashion is a spirit, an extension of oneself. It is an unspoken communication that speaks volumes about personalities and their thoughts. It encapsulates who we are on an everyday level and how we project that through our clothing. There is no rule to fashion, it simply is playing around with and breaking the rules of conventional dressing. With exposure to entertainment like music, movies and internet, fashion has a deeper influence on the lives of people and witnesses timely changes in taste as per trends focused across the nation. Fashion definitely has a healthy impact at large as it creates a wordless communication that we all understand!
Technology today has a great role to play in the fashion industry. Manufacturers are leveraging technology to enhance the creative experience with digital marketing displays and improved checkouts. It helps in increasing their consumer space through e- commerce as well as significantly lowering labour cost. We are presently moving to solutions based on artificial intelligence which aims at personalisation and curation as per the needs of the buyers.
Infrastructure Challenges: Until recently, avenues for showcasing high-end fashion brands were limited to 5-star hotel avenues, fashion shows and a few high-end retail spaces such as DLF Emporio in Delhi, UB City in Bengaluru and others. Luxury brands had to content with the limited retail space in such avenues for selling their products. High per square foot rental costs and limited availability of trained professionals held back their growth. However with over 85 new malls to open in India in the next 5 years, many of which are high-end spaces, luxury and fashion brands would have more space to sell their goods. With more options, comes a stabilization and even a reduction in rental prices – something all brands have welcomed.
A Credence Research report from March 2018 says that India is set to register the highest growth rate for t-shirts sale in the Asia-Pacific region in the next five years. “Presently, the t-shirt market is a promising one. It is a very versatile segment and is now emerging to be the fastest growing categories in India,” says Neha Shah, Head of Marketing, Pepe Jeans.
Innovation in my industry holds two dynamics: aesthetics and technology. They are so closely knit that we cannot neglect either. The very sensitive angle to this is the price competitiveness in the market. At present we are working on alternate solutions to the conservative product composition and traditional construction techniques. Modern machineries for construction of moulds, semi- hollow buttons, stainless steel are some of such examples which sustain our goodwill.
Similar to every other avenue, Indian fashion has left its mark on the global scenario. Be it our batik prints or our much loved designers such as Bibhu Mohapatra, the global players and consumers are appreciating our contribution to the whole diaspora of fashion. Digitisation of fashion is emerging yet there is a great deal more work to be done, in terms of competing with other digital brands. Also, products that are sustainable and yet maintain ecological balance are on the lesser side. This has to be promoted on larger scale, keeping diverse tastes in mind.
We are constantly working towards innovations for the Indian market. We also have a team of UK based designers which makes us the foremost brand to bring key trends into India. From working on creating detailing on fl at sliders to a chunky sneaker, we are constantly researching new trends across the world to bring it to the Indian market.
Retail has caught a lot of attention in the past decades. India has replaced China as the numero uno retail destination in 2017 as part of the global retail development index, according to industry experts. India tops an annual list of the 30 top developing countries for retail investment pushing China, which took the No. 1 spot for the past several years, into second place. A.T. Kearney’s ‘Global Retail Development Index’ cites India’s strong GDP growth and growing middle class coupled with a more favourable regulatory environment over the past few years being the reason for this stupendous leap. It notes that India’s retail sector has been growing at an annual rate of 20 percent. Total sales surpassed the $1 trillion mark last year and the sector is expected to double in size by 2020.Visual Merchandising plays an indispensable role in generating both product visibility and its saleability vis-à-vis a customer in retail environment
Innovation takes place at the intersection of fashion and technology, representing a powerful way to connect consumers to brands while providing distinct shopping and wearing experiences. Design is continuously gaining importance in the development of the fashion products, coping up with this element is where innovation plays a crucial role.