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Heavy rains lash Kerala; water levels rise in various dams
Southern Kerala woke up to heavy rains for the second consecutive day on Sunday, leaving many areas of the state capital Thiruvananthapuram inundated, while some roads were also blocked in parts of Kollam district. Strong westerly winds and a cyclonic circulation formed over the southeastern region of the Arabian sea that triggered heavy rains.
A red alert has been issued in Thiruvananthapuram district and the weathermen have predicted that rains will continue for two more days.
Besides Thiruvananthapuram, Kollam, Alappuzha, Pathanamthitta, Idukki, Kottayam, and Kasargod districts are also expected to receive heavy rains.
A high alert has been issued by the IndianMeteorological Department (IMD) in many parts of these districts.
Meanwhile, the water level of the Idukki river has increased and an orange alert was issued at the catchment area of the dam. The Mullaperiyar's water level has also increased and Tamil Nadu has issued an alert after it touched 140 feet.
Chief Minister Pinarayi Vijayan has called upon people to remain cautious in Thiruvananthapuram and Kollam districts and in high ranges of the state as well as in riversides and tourist destinations.
Due to the damage of the Marathur bridge in Neyyatinkara, traffic was disrupted along the national highway to Kanniyakumari from Thiruvananthapuram. The state has also opened relief camps at some areas of Thiruvananthapuram district as low-lying areas were waterlogged.
At Container road in Ernakulam, a truck driver was rescued after soil fell on the truck but he died on reaching the hospital.
Incessant rains in Ernakulam district have led to several roads being blocked.
(With inputs from IANS)
Also Read | 14 dead as heavy rains batter Tamil Nadu
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Remember to be regular with your content – that is the sole trick to survive in any social media platform.3Bet on User Generated ContentConsumers are still hunting for product features, ratings and reviews to assure their purchase decisions. But branded content has become redundant now and a great way of bringing authenticity to a brand is through user generated content (UGC) — genuine content created by consumers for their fellow consumers.
Considering the current situation, we have redesigned our business strategies. We have started preparing for our upcoming campaigns and have started working on adding new product categories. We are taking this phase as a great opportunity to chart out a new era – more in terms of our contribution in our consumer’s lives and how we engage with them. Apart from this, we have also re-visited our store and employee policies to render a safe and convenient shopping experience to our customers.
Partnering with Parley on a shared mission to use 100 percent recycled polyester in the products by 2024, the brand launched ULTRABOOST DNA PARLEY. These running shoes have a seamless knit upper that’s made with yarn spun from plastic reclaimed from beaches and coastal communities. Responsive cushioning returns energy to your stride. This product features Parley Ocean Plastic – upcycled plastic waste intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our oceans.
Introduced in a first ever virtual launch through a webcast, Rajeev Gopal, Group Executive President and Global Chief Sales and Marketing Officer, Pulp and Fibre Business, Aditya Birla Group said, “Antimicrobial products are currently the need of the hour and will continue to be the point of focus in the near future. Liva with added protection of antimicrobial fibres by Birla Cellulose, is not just antimicrobial but also long lasting, while it keeps the fashion quotient high. At Liva, our aim is to make apparels and home-textiles safe without compromising on performance and fashion.”
Social distancing was and will be strictly followed by the store staff who will ensure limited entry of customers at any point in time. “As social distancing will still be a norm post-lockdown, retail brands will have to look at new shopping approaches to ensure customer safety and find non-traditional ways for garment trials,” she explained.
With the current visibility, the previous season (SS20) ended in a very short span. It is predicted that the market will see early EOSS to free up working capital. We are also focusing on managing working capital – inventory in a feasible way which gives us and our partners leverage to deal with the situation. Fortunately, the season in India remains the same till late October, giving us ample extension to push our collections and liquidate stock. We all feel that the festive season will be normal and we would see some customer sentiment coming back.
This lockdown has taught fashion retailers a valuable lesson – to adopt a more customer-focused approach and improved community engagement. Now, as marketplaces – particularly malls – are reopening in Unlock 1.0, retailers are gearing up to giving an ‘experience’ to the consumer on all channels possible.
appetite for online shopping will increase from 46 percent now to 64 percent over next six to nine months. Hygiene is expected to be the top priority for online shoppers, with 89 percent of Indian consumers expecting to be more cautious about issues of cleanliness, health and safety post-COVID 19 pandemic. About 75 percent of the Indian consumers said they will shop from retailers adopting safety practices in stores.
We are vigorously working on our digital presence, automated step wise operations and level of production. Our e-commerce portal is going through a re-working currently. It needs to be updated for a more focused attention to consumers switching to shopping more online. We are also looking into other supply chain options in terms of outsourcing some productions. This is a cycle where we will also have redefine products as well as come up with more concise solutions to which our online clients can connect to easily.
“India’s diversity is very well reflected in the wide range of handicrafts products produced in every nook and corner of the country with over 7 million artisans engaged in production and also earning much needed foreign exchange for the country. The handicrafts sector makes use of the indigenous raw material with minimal import content and low capital investment keeping the tradition of magic of gifted hands alive,” he added further.
While Facebook and Instagram has been the forerunners in driving social media sales and communication, the crisis has also impelled fashion brands and retailers to explore cross-platform messaging and Voice over IP service providers to reach out to their potential audience. Footwear major Bata is betting on WhatsApp to allow consumers to shop from homes via chat with neighbourhood stores of the company.
“There are short term trends at the moment, and we probably will be in the process of re-balancing for at least about a year or so. The industry, at the moment is weighing different things to see if it is going to be the new trend like virtual fashion shows and digital fashion weeks, etc. One of the big things that I personally think will happen is that the voice of sustainability is just going to get bigger. I think, the biggest reflection should be on reconfiguring the value chain and the business model because it is apparent that many of our business models are not strong enough to sustain a crisis like the one we are going through now. There also is a huge opportunity here for technology to create new trends in terms of new supply chain models for luxury brands,” stated Mihim.
There are innumerable ways for fashion brands to contrive sales opportunities in Instagram. You can especially take advantage of the specialized selling tools that the app keeps introducing regularly like adding product tags in posts and stories, the ‘shop’ tab, Checkout out in Instagram, etc. It is advisable to get all these features approved Sand complete the setup before starting your journey in Instagram.
Webinars on different topics such as Home Accents and Sustainable Textiles; Positivity and Wellbeing – Wellness through Willingness; Cost, Cashflow and Customer Demand – The 3C challenges in COVID times; Online Business In Home & Lifestyle Industry Pitfalls And How To Succeed; Sourcing India – the awakening Tiger; Intellectual Property Rights in Handicrafts sector; Sustainability, Transparency and Empathy – where is the Scandinavian design going to?, Introduction to EPCH’s Design Register; Picture Perfect Packaging Techniques & Ideas for Handicraft Exporters; How to Win Big Export Orders using Digital Marketing and Poly 9 – A digital product development platform powered by 3D and AI will be organized to provide in depth knowledge to the participants so that they can keep themselves abreast with the taste and requirement of the International buying community.