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sense of style and do not follow a fad lifestyle. They are urban educated and

The KVIC has sought monetary damages of Rs 525 crore for “loss of profit earned by FabIndia by using the trademark khadi and the khadi mark which is qualified at 25 per cent of the average annual profits booked by FabIndia before the IT authorities in the preceding three years”.

Brand Associations & Engagements

Mehta concluded that the positive impact of the Budget on the apparel industry will also be reflected in job creation, since this is the most labour intensive industry in the country.

Product Basket: The product range comprises both western and Indo-western styles. It offers tops, tunics, kurtas, maxidresses, palazzos, pants, leggings, skirts, culottes, etc.

In the next phase, Prisma will be focusing on the North Indian market. By the end of 2017, the brand aims to have between 10 and 15 stores across the nation with fresh plans for 2018 underway.

“I now propose an outlay of Rs 7,148 crore for textile sector in 2018-19,” he said.

The conference was flagged off on January 31, 2018 with the lighting up of the tree of knowledge followed by a fashion show, at Crafts Museum in Pragati Maidan, featuring the works of celebrated designers who are NIFT alumni. Some of the leading designers who showcased their work at the inaugural event through a fashion show include Manish Arora, Rajesh Pratap Singh, Anavila Misra, Suket Dhir, Sanjay Garg, Sunita Shanker, Swati Kalsi, Payal Pratap, Pratima Pandey, to name a few.

Currently, Go Colors has 200 exclusive brand outlets across high streets and leading malls in over 43 cities. It also has presence in large format stores like Reliance Trends, Shoppers Stop and Central among others. The brand’s products are also available on major shopping portals in the country including Myntra-Jabong and Amazon.5. GO COLORS

The KVIC has sought monetary damages of Rs 525 crore for “loss of profit earned by FabIndia by using the trademark khadi and the khadi mark which is qualified at 25 per cent of the average annual profits booked by FabIndia before the IT authorities in the preceding three years”.

Tracing the growing emergence of fusion wear

Women’s Wear Profile: Today, western wear is more accepted by the society as everyday wear. The comfort and the style factor encourages more women to opt for western wear. Also, inhibitions are reduced considerably among women when opting for western wear.

Cool Colors, which has dedicatedly worked on building its brand image, has broken free of the ‘just another brand’ impression. We are consciously working to become an alternative to mainstream brands and not just the immediate competition. We provide the best quality of clothes at affordable prices to our consumers.

Women’s Wear Share: According to the brand, women’s wear contributes to 12 percent of the overall sales. And the brand wants to increase this contribution to 30 per cent.

Director, Kalki, Nishit Gupta makes an interesting statement saying that fusion wear is an apt choice to make one stand out in the crowd. “To be in vogue is to go Indo-western! Everyone wants to stand out from the crowd and fusion style suits the purpose perfectly,” he said.

Sarada Muraleedharan, Director General, NIFT says, “NIFT has been working with both ends of the fashion spectrum – the legacy of centuries of honed knowledge on crafts and textiles on the one hand, and modern design consciousness and global trends on the other, and believes that this is a seamless continuum of knowledge, practice and sensibility, where each end can be enhanced through understanding and interface with the other”.

1212 Indian InkThe ethnic wear brand, Indian Ink was launched in 2015 by Suditi Industries to capture the growing women’s retail sector in India. Founded in 1991 as a processing plant, Suditi Industries, over the years has grown in both size and scale. Today, this industry boasts of a complete garment set-up with knitting, dyeing, printing, finishing and garment departments. This also allows them to control all the processes in the value chain, thus increasing its ability to provide standardised good quality products. Similarly, certificates like the ISO 9001: 2000, GOTS and OEKO TEX S-100 strengthen its reputation in the textile industry and reiterate the mantra for professionalism and high standards.

Arun Jaitley today proposed doubling of customs duty on silk fabrics to 20 per cent to provide “adequate protection to domestic industry”.

33 JASHNJashn was founded in 2003. The brand creates couture, diffusion which is Indian in their sensibility, yet international in their appeal. It has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.

Online-led Fashion Brand FabAlley has raised Rs 5 crore in venture debt from Trifecta Capital. This infusion of capital comes close on the heels of Rs 12 crore Series A round that FabAlley raised in late 2016 from India Quotient and other angel investors. The brand plans to deploy these funds primarily for their offline growth.Started by two women entrepreneurs Shivani Poddar and Tanvi Malik, FabAlley is an online-first fashion brand that caters to young women across the country

Product Basket

International Markets: Its international business comprises distribution to leading saree stores in USA, Canada, UK and others.21. Vamas

The H&M group continued to grow globally in 2017. Sales including VAT increased by 4 percent to SEK 231,771 m (222,865) in the financial year. Sales increased by 3 per cent in local currencies. Sales excluding VAT amounted to SEK 200,004 m (192,267).

Speaking about the investment, Nilesh Kothari, Co-founder, Trifecta Capital said, “Online Fashion is growing at around 50 per cent CAGR and is expected to be a US $20 billion market by 2020. FabAlley stood out amongst the crowded, and yet the largest and fastest growing, e-commerce segment – Fashion, by being the most capital efficient player, and leveraging omni-channel to build a sizeable business. The combination of a proprietary tech platform enabling just-in-time inventory fulfilment, agility in introduction of new designs, and a vertically integrated supply chain resulting in affordable products, has allowed them to solve the biggest challenge faced by the segment – ever evolving fashion trends and inventory risk. We look forward to supporting them through their exciting journey.”

Silk exporters, however, said the move would hit shipments of silk garments from India.