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The rise in the number of transactions via the mobile platform has prompted retailers and e-tailers to focus their growth efforts beyond the metros in India. It is not uncommon to find young boys and girls in smaller cities opting for the latest styles sported by their favourite television or Bollywood stars.The reach of media and television has ensured that consumers are following fashion trends at roughly the same pace all over the country. Increased awareness coupled with geographical expansion and the growing reach of online retailers has led to an increase in demand beyond Tier I cities.

Global Presence: Scotch & Soda currently boasts over 160 monobrand stores worldwide, more than 7,000 other sales points and a fully up to date online presence with and integrated webstore, blog and social media

Khadi and Village Industries Commission signed a MOU with Globus for setting up of a ‘Khadi Korner’ in The Globus chain of stores.Globus, having its presence in 35 locations in 22 cities in India, has initially introduced KVIC products at Noida and Chennai store

“TCS will drive agility, intelligence, innovation and efficiency to transform the retailer’s customer experience of the retailer and drive its growth,” the IT firm said in the statement, adding that it will also transition M&S into a technology operating model to meet changing business priorities.

Reliance Industries (RIL) on Friday said that it has partnered with fashion ecommerce player Myntra to co-brand its exclusive denim collection Mast & Harbour with R|Elan FeelFresh.According to the company, the special denim collection of Mast & Harbour is made from fabric using R|Elan FeelFresh technology that offers anti-microbial and anti-odour properties, as it is embedded with silver particles that inhibit bacterial growth

“As we progress, we are looking at personal care, sunglasses and HRX backpacks as categories to explore,” Zaidi further told PTI.

Kapoor further added, “We get immense support from Liva with respect to innovative fabrics and modern trends. With increasing popularity of Liva, we now have almost 98% of our collection made from Liva fabric.”

“We are looking at a turnover of Rs 300 crore by fiscal 2020-21. We will grow our business through our network of retail stores and focus on customer loyalty and satisfaction,” Sahil Malik, Managing Director, Da Milano told PTI.

The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and its mantra and trademark, Sound Mind, Sound Body as well as unveil a new platform for the brand to reach a wider variety of consumers.

44 Why ExclusivityExclusivity inculcates the ‘got to have it’ factor among consumers. For the retailers, the idea of selling a product which is not available in any other store can be the basis of an extremely lucrative marketing campaign. Such a strategy can have the potential of creating a winning solution for multi-channel retailing too. The fashion industry has seen many retailers experimenting with this concept.

The “R|Elan” co-branding exercise is expected to give RIL a foothold in the Rs 250,000 crore Indian apparel industry comprising almost a 50-50 share of menswear and womenswear.

Founded in Copenhagen, Denmark in 2000, Ganni is a leading advanced contemporary fashion brand offering differentiated women’s ready-to-wear clothing. Ganni is one of the fastest growing brands in the global apparel space and has established an international presence through its owned stores and more than 400 premium retailers in 20 countries including Denmark, Norway, Sweden, the UK, Germany and the US. The brand has significant digital exposure and a unique style endorsed by key fashion opinion leaders and embraced by a quickly growing base of loyal customers.

Further, as per details of the deal disclosed by the two companies, Shoppers Stop will now have a flagship store on Amazon.in where it will list its entire portfolio of over 400 across categories such as apparel, footwear, beauty and accessories.

According to Manohar Samuel, President – Marketing, Birla Cellulose, “We are looking for partners who can understand consumers well, innovate continuously and also understand fabrics. Shree fits in all requirements very well. They have the ability to connect with every stratum, be it value chain or end consumers”.

The ‘Everybody Collection’, released by the abercrombie kids division, includes a variety of graphic hoodies, sweatshirts, sandals and hats.

“R|Elan” is an umbrella brand from the house of RIL, encompassing a range of new-age fabrics.

1515 UNDER ARMOURUnder Armour, Inc. is an American company that manufactures footwear, sports and casual apparel. Under Armour’s global headquarters are located in Baltimore, Maryland with additional offi ces located in Amsterdam. Under Armour is one of the fastest growing sports brands globally and has rapidly grown over the past few years. It has taken on the likes of Nike and in fact overtaking the adidas Group in US thereby becoming the No.2 Sportswear brand in the US. The brand debuted in India with Amazon Fashion in 2017.

“A seasonally strong quarter is a reflection of buoyancy in the group led by strong revenue growth across all our business and further catapulted by the successful turnaround of our engineering business,” Raymond Ltd Chairman and Managing Director Gautam Hari Singhania said.

Making a Splash in India

TataCLiQ.com, the first-of-its-kind multi-brand phygital e-commerce marketplace seamlessly blends online and in-store shopping experiences. It has gained significant traction amongst discerning consumers, making it one of the top ten e-commerce businesses in India, within a year of launch.

Bollywood actress Anushka Sharma’s signature apparel line Nush is a promising clothing line that instills the belief of everyday fashion.

According to a PTI report: Besides, the company, which is co-owned by Hrithik Roshan and Exceed Entertainment, is looking to foray into personal care, sunglasses and backpack categories.

Customized clothing experience is something what Bespocut Bespoke Experience is all about. The esteemed brand Bespocut uses B2B online technology enabled platform to give a cutting edge solution to its clients.

“Transitional pieces such as an off shoulder top which can be mixed-matched with a simple skirt to classic denims.are wardrobe must haves. The pret line also includes staples such as the shirt dress, lehenga skirts, jackets, off-shoulder tops and tunics to name a few,” adds the designer.

Alcis is an authentic sportswear. This brand was born to celebrate uniqueness and authenticity when it comes to performance and sports. We are loyal to newness and modernity, for the people, by the people who believe in celebrating fitness and sports. ALCIS has been chiseled with a belief that raced ahead to become a global youth lingo, belief in a breed which believes that “Sweat is Sexy”.